In today’s competitive real estate market, staying organized and building strong client relationships is more crucial than ever. For many real estate professionals who work independently or run small teams, investing in a full-service Customer Relationship Management (CRM) system can feel out of reach. Fortunately, there are numerous affordable CRM solutions designed specifically—or adaptable—for real estate use, offering powerful features without breaking the bank.
Here is a list of 9 affordable CRM tools well-suited for real estate professionals working on a budget:
1. Zillow Premier Agent
Price: Free with Zillow Leads
Zillow Premier Agent provides agents with a simple CRM that integrates directly with Zillow, Trulia, and StreetEasy. It’s ideal for those who rely heavily on Zillow to generate leads.
Key features:
- Lead management and tracking
- Automatic lead import from Zillow Group platforms
- Email templates and activity reminders
2. HubSpot CRM
Price: Free (Core Features)
HubSpot offers a robust free version of its CRM, making it popular among professionals across various industries, including real estate.
Key features:
- Unlimited users and data
- Email tracking and scheduling
- Pipeline management with a visual dashboard
3. RealtyJuggler
Price: $179/year (about $15/month)
Designed specifically for real estate professionals, RealtyJuggler is an inexpensive solution with a broad feature set tailored to industry needs.
Key features:
- Contact and deal management
- Email campaigns and task reminders
- Referral and prospect tracking
4. Zoho CRM
Price: Free for up to 3 users; paid plans start at $14/user/month
Zoho CRM’s beginner-friendly interface and powerful automation tools make it a great option for small real estate teams.
Key features:
- Lead generation and scoring
- Built-in analytics and reporting tools
- Integration with listing websites and Google Workspace
5. Agile CRM
Price: Free for up to 10 users; paid plans start at $8.99/user/month
Agile CRM offers a scalable platform that supports sales tracking and campaign automation, helping agents manage and grow their client base.
Key features:
- Email marketing automation
- Appointment scheduling
- 360-degree contact view and tagging
6. Bitrix24
Price: Free for small teams; paid plans start at $39/month (shared)
Bitrix24 provides a wide range of collaborative tools, making it suitable for agencies and teams working collectively on real estate deals.
Key features:
- Sales funnel visualization
- Built-in telephony and chat capabilities
- Document management for listings and deals
7. Pipedrive
Price: Starts at $14.90/user/month
Though not real estate-specific, Pipedrive’s intuitive pipeline view and ease of use make it a strong choice for agents managing deals.
Key features:
- Customizable pipelines for tracking buyers and listings
- Email integration and workflow automation
- Mobile-friendly interface ideal for agents on the move
8. Insightly
Price: Starts at $9/user/month
Insightly is a top pick for agents needing project and contact management in one platform, with continual updates and third-party integrations.
Key features:
- Pipeline and project tracking
- Email templates and performance tracking
- Integration with cloud storage and productivity tools
9. Freshsales (by Freshworks)
Price: Free plan available; paid tiers start at $15/user/month
Freshsales is an intuitive CRM with AI-based lead scoring and automated workflows, suitable for high-efficiency solo agents or teams.
Key features:
- Behavior-based segmentation
- AI-powered contact scoring
- Automation builder with pre-set templates
Making the Right Choice
While affordability is important, ensure the chosen CRM aligns with your specific business needs. Some platforms prioritize automation, while others focus on ease of use or direct integration with listing services. Many offer free trials or demos—take advantage of these before committing.
Ultimately, the best CRM is one that helps you work smarter, stay organized, and forge stronger client relationships—all without pushing you over budget.