With SEO being your top priority, keywords take the cake for things you’ve got to make sure you got right. Keywords aren’t just the random words you include in your content; they can make or break your traffic if your followers and readers can’t find what they’re looking for. With trends changing, so do the keywords, making it more and more crucial for you to research them. As time goes by, more and more search engines are seeing fewer “words” and more “questions,” which can make getting those keywords right even harder. Thankfully, the world wide web is filled with tips and tricks, extensions, tools, and so much more to give you a hand.
Having your work done before you do the work will save you from a headache of checking your statistics and worrying why you do not see a boost in traffic and views.
When choosing a tool that will aid you in your keyword research, think of the functions you would like it to have.
For simple keyword research, you can always turn to Google Keyword Planner, but most of the time, that isn’t sufficient enough as it only showcases the most basic information. Nothing is wrong with the basics, of course, but to be competitive out there, you have to act that way too and use the tools that can get you there. This means getting tools that qualify under a wider range of functions and features, and all the things that can be done with them.
Ubersuggest
Ubersuggest is a free keyword research and SEO tool that will be the perfect replacement for something like the Google Keyword Planner. It tracks your ranking and gives you content ideas based on keywords that are sourced from various sites and tons of data. On top of that, it also has the ability to search your competition’s keywords and give suggestions on keywords you should use to make your content more competitive.
Sites linking to your competition can also be easily found using Ubersuggest, thus giving you the opportunity to reach out to those same sites in hopes of building links for yourself. Lastly, it’s important to note that even though the free version comes with a daily search limit, this can be removed by simply going for a premium account.
All in all, Ubersuggest is an amazing multitool that will have all the SEO features you will ever need and will even come in the form of a Chrome extension. Amazing, right?
Keyword Surfer
Coming as a free Chrome extension, Keyword Surfer does the job of estimating all the monthly searches on a global scale, giving you a view of the volumes of specific searches. If you need, you can specify the search by choosing one of the 19 currently available countries. Once you check that out, you’ll get a preview of 10 similar words to the keyword you’re looking up, and their appropriate rankings. Providing you with on-page information, you’ll be able to see the estimated traffic for a domain, word counts listed for the top-ranking pages, and the number of exact keywords your competition is using. The only problem is that you can’t do bulk research, but if you’re working on keyword research for specific words, you wouldn’t need the feature anyways.
Questiondb
Using data from Reddit, specifically the 48 million questions being asked there, Questiondb does research for the question-based searches instead of specific keywords. They’re based on how popular they are, but you can filter the search based on the topic itself, which can be very handy if you’re looking to research more than one inquiry related to one big topic. This is great for when you’re writing blogs or covering a certain topic, as you can easily answer a multitude of questions in a single post, and make sure you’re covering the most popular ones. To ensure the answers are true to what they say, you can be directed straight to the source, but do fact-check everything regardless.
Bulk Keyword Generator
Mainly used for local SEO, the Bulk Keyword Generator creates keywords based on the industry you’re searching for. If you’re offering services and products specific to your line of work, this can be a lifesaver when you’re dealing with creating a marketing campaign or trying to get your product out there. This tool will show you a list of keywords that are relevant to your business search inquiry, which can be easily used to optimize your website for SEO, which is too often overlooked and not sought after. As a result, you will be getting more website traffic, ending up in boosting your revenue.
KW Finder
More of a tool and less as a side helper, this one helps you find the long line keywords to assist your keyword research. It comes with a free trial, and later on, you’d be paying full price, but it offers more than just your run of the mill keyword research features. Along with seeing the keywords you’re ranking for, you can also check the ones your competitors are ranking for as well, data delivering, keyword difficulty, and SERP analysis. The functions you get to play around with are straightforward to figure out, and it doesn’t come with loads of work before you put it into use. The tool is also really helpful if you want to see all the previous trends regarding your keyword and analyze the seasonal keywords that could potentially boost your traffic.
Wordtracker
As one of the keyword research planners, this tool does not work to boost your SEO or offer any other features outside its main purpose, but it does offer a bunch of keyword research features that you’re not seeing on the plain old Google Keyword Planner. It’s great for small businesses and startups as its interface is user friendly, and you’ll be searching in no time. Wordtracker picks up on as much as 10,000 keywords out there and sorts the data based on how much they’re used, what are their polar opposites, and the trends that are going around them. If you’re ever in a pinch, you can also always contact their support over chat, and they should have you back on track in no time.
Keyword Everywhere
A basic add-on you can grab for your browser, but has a lot to throw at you when you need it the most. With your keyword research, this extension lets you know what’s the cost per click, volume, competition keywords, and ranking and a rundown of a 12-month-old track of everything for the keyword you’re looking up. Get suggestions like “People also search for,” which can be used as an alternative list of keywords that can be included in your content to maximize your SEO. It’s simple and easy to use, and you won’t have to go back and forth to get your use out of it.
Majestic Keyword Generator
Being an all-in-one tool with features made to keep your SEO happy and healthy, Majestic has put out a Keyword Generator. The main purpose of it is to help you strike “keyword gold” in your work by drilling down on the link context of sites. Instead of sourcing the data as other tools would, it uses AI-based NLP algorithms to mine the extensive dataset, which will give you the upper hand at finding those special keywords you’re dying to get. All of the keywords and phrases have their own keyword difficulty and frequency of use, so it will help you put it into perspective if you’re looking to use a specific keyword on the list. This tool, however, isn’t free to use, but consider it a good bang for your buck if you’re interested in putting it in your arsenal.
Wrapping Up
From the great number of tools out there, these are the ones we would wholeheartedly suggest. Ranging from the regular keyword work and SEO boosting features, picking a free extension or a fully priced tool is something you should keep in mind when working with any type of content or campaign. Keyword research has become such an important part of putting out content and should be a part of your routine. Don’t go simply by your guess and set a base for everything you’re doing to ensure you’re on the right path to keyword rank number 1.