Whether small or large, businesses need a solid social media presence, not just on one platform. The key to modern marketing is advertising across several platforms and the best example of an effective way of advertising are free Facebook ads offered by one of the biggest platforms for advertising right now – Facebook.
On the other hand, small business owners are sometimes unwilling to invest in social media management software. Instead, they think the same job can be done purely manually. So, in the end, they end up squandering a lot of time and effort by supplying misleading information with no method of calculating the ROI. That is a total nightmare from the marketing perspective!
That‘s why it is better to simply let things be done by a social marketing company.
Thankfully, there are many tools that are cost-effective without sacrificing performance. Scaling up and taking on new customers isn’t as expensive as it formerly was.
Agorapulse
Agorapulse is a great all-around tool. It is a robust and powerful social media management tool that helps small businesses manage social media profiles, community build-up, and moderation. It offers flexibility, less learning time, and reputed customer support. Agorapulse is known for its user-friendly interface, which makes it relatively easy to use the tool right from the start.
Besides offering great options for Facebook, additionally, it can integrate with all the major social media networks like LinkedIn, Instagram, Twitter, YouTube, and Instagram. The tool offers a lot of options for marketing – complete report generation, post scheduling, and automating user engagement. Besides all of the things we listed, it also comes with a unified inbox, enables you to publish posts from it, and provides advanced analytic tools for better growth.
Buffer
Buffer is a social media management program that makes posting and managing social media content across several platforms straightforward. Buffer allows you to log in to multiple social media sites simultaneously, including LinkedIn, Twitter, Facebook, Google My Business, and others. Despite being largely a scheduling tool, Buffer may help you make the most of social media by allowing you to post content at times when your target audience is most likely to be online.
Buffer also has a handy button in your browser that allows you to share items instantly. That is very convenient. You can share the link across many social networks or add it to the queue with a single click. It also works with Chrome, WordPress, and other key programs without a hitch.
Besides all of these, here are some other notable features, like business planning, profile management, social profile sharing, and much more.
Lately
This AI-powered social media management solution could be able to help you turn your content into fantastic social media posts. Lately is one of the more advanced social media management tools because it allows you to syndicate your content across many stakeholder accounts. Whether you’re working with blogs, videos, podcasts, or articles, you can generate amazing social media postings without spending a lot of money.
Small and medium businesses in a number of marketplaces and industries use it to improve brand communications and management while also increasing thought leadership. Lately is also known for its calendar management, keyword tracking, scheduling capabilities, and contact management, among other things.
Sendible
Sendible is a social media management tool that lets you use social media to tell your brand’s story. This agency-specific social media management software makes it simple to communicate with your team and clients. All major social networking and blogging platforms, such as WordPress, Medium, and Tumblr, are supported by Sendible.
Another standout feature of Sendible is its central dashboard. It contains many tools and options, like a unified social inbox, social media calendar and listening, and many other options.
Later
Later is an Instagram-centric social media management app that allows you to organize your social media postings graphically. It’s a visual-focused photo, video, and story-sharing website. Try searching for content and hashtags if you’re stumped for ideas. The only social media platforms that Later allows you to manage are Facebook, Instagram, Pinterest, LinkedIn, TikTok, and Twitter.
This social media management program, Linkin.bio, may be able to help you turn your Instagram profile into a mini-website. It looks exactly like your Instagram profile, but it includes the ability to track clicks and engagement. Later is also well known for its ability to help you discover content, visual planners, and best times to post your ad.
Conclusion
Facebook marketing tools come in all shapes and sizes, which is only natural, considering how many different sets of businesses are bound to use them. Whether you are a small company or a booming business, there is a software solution that will best fit your needs. We hope that this article guides you in choosing the best option for you.