Online gambling has rapidly evolved into a global digital industry, giving players easy access to casino games, sports betting, and live dealer experiences from anywhere in the world. Modern online casinos rely on advanced technology to ensure fair play, secure transactions, and seamless gameplay across desktop and mobile devices. As regulations expand across different regions, licensed platforms now offer safer, more transparent gaming environments for users. This growth has created strong demand for reliable iGaming software providers that can support operators in delivering high-quality, compliant online gambling experiences.
What is Soft2Bet?
Soft2Bet is a global technology company in the online gaming and sports betting industry. Founded in 2016 by Uri Poliavich, the company builds software platforms for online casino and sportsbook operators worldwide.
Soft2Bet helps its partners launch, operate, and scale gaming brands that are secure, scalable, and compliant with local laws.
It manages a broad portfolio of successful iGaming brands, each tailored to provide distinctive, market-specific gaming experiences in fully regulated jurisdictions.
The company’s brand lineup includes:
- Betinia (Denmark, Sweden)
- Campobet (Denmark, Sweden)
- Tooniebet (Ontario, Canada)
- Quickcasino (Sweden)
- Don.ro (Romania)
Soft2Bet: Company Overview
Key Facts
| Event | Details |
| Founded: | 2016 |
| Founder: | Uri Poliavich |
| Employees: | 200+ |
| Sector: | Online iGaming: Casinos and Sports Betting |
| Licenses: | 16+ licenses across Europe and North America |
| Games: | 12.500+ from hundreds of providers |
| Payment Methods: | 70+ payment integrations |
| Languages: | 20+ support languages |
Soft2Bet’s award-winning MEGA platform takes gamification to the next level by offering fully customizable features such as avatars, collectibles, and city-building mechanics. These interactive elements create engaging, immersive experiences that keep players coming back, resulting in retention rates well above the industry average. Operators can fine-tune these gamification options to match their audience, selecting specific engines and mechanics that resonate with their players and local markets.
Beyond gamification, Soft2Bet provides access to an extensive gaming portfolio with over 12,500 titles from hundreds of leading providers. The platform hosts more than a million live events every year, offering players a dynamic and diverse gaming ecosystem that caters to a wide range of tastes and preferences.
With support for over 20 languages and 70 payment methods, Soft2Bet makes its solutions accessible to a global audience. This broad reach ensures seamless experiences across multiple regions, enabling operators to engage players in regulated markets worldwide while maintaining a high standard of service and convenience.
1. How Soft2Bet Works: Turnkey Platform Solutions
Soft2Bet provides turnkey and modular platform software for online casinos and sportsbooks. This means operators can launch a fully functional brand without building technology from scratch.
Core Components
- Casino Platform – Access to thousands of games, including slots, table games, and live dealer games.
- Sportsbook Platform – Real-time odds, live betting, niche sports, match tracker, and eSports coverage.
- Payment Integrations – Multiple global payment types, including crypto support, with over 200 payment methods
- Player Account Management (PAM) – User accounts, balances, reporting.
- Compliance Tools – KYC, AML systems, and responsible gaming features.
2. Soft2Bet Product Ecosystem
Casino Solutions
Soft2Bet offers seamless casino integrations that connect operators with a vast portfolio of games from leading global providers. Its platform supports quick onboarding, stable performance, and flexible customization, allowing casinos to tailor game libraries to specific markets.
With over 10 million active players, over 12.000 casino games, live casino, over 100 game providers, and 19 licenses, the casino integration framework allows for fast deployment, centralized game management, and real-time performance monitoring, helping operators optimize content and player engagement. In addition, all integrations are fully compatible with Soft2Bet’s PAM, payment systems, and compliance tools, ensuring secure transactions, consistent player experiences, and adherence to local regulatory requirements.
With its huge game library from over 100+ providers, Soft2Bet’s casino solutions offer:
- Slots: classic, video, and progressive jackpot games
- Live dealer tables: blackjack, roulette, baccarat
- Specialty games like keno and scratch cards
- Virtual games and instant wins
All content can be delivered in multiple languages and localized for regional markets.
Sportsbook Solutions
Soft2Bet’s sportsbook integrated solutions provide operators with a complete, end-to-end betting platform designed for both pre-match and live wagering. The system supports a wide range of sports, leagues, and markets, including in-play betting with real-time odds updates and fast settlement. Integrated risk management, customizable markets, and seamless connectivity with payments, player accounts, and compliance tools allow operators to deliver a secure, scalable, and localized sportsbook experience across regulated jurisdictions.
It includes:
- Pre-match and live/micro-event betting
- Virtual sports and eSports markets
- Configurable odds and markets per operator
- Real-time updates and data feeds
- Match tracker
- Live streaming
Perfect for operators wanting to serve bettors globally.
3. MEGA: Innovative Gamification Engine
One of Soft2Bet’s standout offerings is MEGA (Motivational Engineering Gaming Application) – a gamification suite designed to boost engagement and retention:
- Missions and objectives
- Rewards, achievements, and interactive features
- City-building mechanics for players
- Personalized triggers to increase screen time
This tool has driven measurable increases in engagement, deposits, and overall user retention for operators. Soft2Bet has recorded a 4x increase in player screen time, a 65% increase in Net Gaming Revenue (NGR), 50% increase in deposit amount, and 45% increase in Average Revenue Per User (ARPU) on MEGA!
4. Soft2Bet’s Business and Licensing Model
Soft2Bet operates in highly regulated markets, holding licenses in many jurisdictions (e.g., Sweden, Malta, Denmark, Romania, Ontario). These licenses allow partners to operate under local regulations safely and legally.
Why This Matters:
- Player Protection & Safety: Tools for responsible gaming (limits, self-exclusion, parental controls).
- Compliance: Meets strict local requirements for fairness and security.
- Global Reach: Ability to expand into new regulated markets.
5. Responsible Gaming & Player Safety
Soft2Bet doesn’t just focus on growth – it emphasizes responsible gaming. It operates under 19 licenses across 11 jurisdictions, demonstrating its strong commitment to regulatory compliance and responsible gaming. The company holds licenses in key markets, including Denmark, Ontario (Canada), Romania, and Sweden.
- Self-exclusion tools
- Deposit and session limits
- Advanced KYC and identity verification
- Tools to promote healthier play
These measures are part of Soft2Bet’s compliance framework and player safety approach.
7. Awards, Recognition & Industry Presence
Soft2Bet has been recognized at major industry events and awards, including triple award-winner at the 2025 Global Gaming Awards EMEA, winning awards for:
- Executive of the Year, awarded to Uri Poliavich for visionary leadership
- Platform Provider of the Year, recognizing Soft2Bet’s industry-leading solutions
- Product Launch of the Year, honoring the groundbreaking MEGA gamification platform
Other Major Industry Awards Soft2Bet won are:
- iGaming Sword Award 2023 for the Turnkey Supplier of the Year
- Platform Provider of the Year 2025 from Global Gaming Awards EMEA
- Product Launch of the Year 2025 for Global Gaming Awards EMEA (for their MEGA engine)
These accolades reflect both innovation and impact in the iGaming space.
8. Pros & Cons: Quick Summary
Pros:
- Comprehensive turnkey solutions
- Large game and sports coverage
- Strong regulatory licensing
- Innovative gamification tools
Cons:
- A complex product suite may require training
- Expansion into some markets is still pending
Conclusion: Why Soft2Bet Matters
Soft2Bet has evolved from a small startup into a global leader in iGaming technology, establishing itself as a trusted partner for operators around the world. Its platforms not only enable operators to launch quickly but also to scale efficiently while maintaining the highest standards of security and compliance. By combining innovative solutions like the MEGA gamification engine, extensive game libraries, and market-specific customization options, Soft2Bet ensures players remain engaged and entertained.
In addition to its cutting-edge technology, Soft2Bet places a strong emphasis on responsible gaming, providing operators with tools to promote safe play and protect their audiences. Its ability to adapt to diverse markets, support multiple languages, and integrate a wide range of payment methods has helped the company build a truly global presence. Today, Soft2Bet stands out as a complete ecosystem that empowers operators, captivates players, and sets new benchmarks in the iGaming industry.