The term ‘SEO’ has lately become synonymous with the success of the websites. It’s a term that means ‘Search Engine Optimization,’ and in general, it dictates the success and content reach of your website. That is why marketing agencies are putting their trust in WordPress because of its outstanding SEO features, unlike other content management platforms. Besides the SEO features of the website, various SEO and content writing tools are in use.
MarketMuse
Figure 1: MarketMuse Figure source: www.marketmuse.com
MarketMuse is a platform that uses AI to help you build content strategies, find gaps in your article and topics, and even accelerate research and publication. It is packed with powerful features that help you create better content for your customers, and it makes your content discoverable through Google search results. The MarketMuse is so easy to use that it takes you only several clicks in order to boost your content through this amazing tool. The way MarketMuse works is that it analyzes hundreds of thousands of pages of various topics and identifies the most relevant topic to cover. With the help of this tool, you’ll be able to create great content that will stand out your website apart from your competition.
Grammarly
Figure 2: Demo sentence written with the help of Grammarly Figure source: grammarly.com
The grammar is important, and very well-written content can also boost your article and attract new readers. With the Grammarly tool’s help, you can analyze your article’s sentence, correct spelling, and vocabulary usage. The way this amazing tool works is that it analyzes and checks for more than 250 types of spelling and punctuation errors. It uses its own AI system, which reviews every sentence and searches for an appropriate replacement for errors that it encountered. The best thing about this tool is that it is cloud-based and even has its own Google Chrome extension, which you can install right now. What is also good about this tool is that it offers a free version you can use right now to do better writing.
Riportus
Figure 3: Riportus demo screenshot
Figure source: digitalno.eu
Riportus is an application which we can use to see which company has visited our website and its services. That way, we can see which pages did certain companies visited, and we can use those data to send them cooperation requests and personalized offers. This tool can be convenient for industry and production-oriented companies seeking their new partners and supply materials companies worldwide. Riportus’ work is that it filters your website out of dozens of others and allows your clients to find your website very quickly through specific content tags and products on the website. What is good about Riportus that it allows you to connect your Google Analytics account so that you can get an insight about your website visits, which is why so many B2B sales companies across the globe use Riportus.
SEMrush
Figure 4: SEMrush tool in action
Figure source: https://www.seerinteractive.com/blog/semrush/
SEMrush is another very useful SEO tool that is bundled with lots of features. The way this unique tool works is that it uses a special algorithm to identify keywords of other content makers and their strategy which they use in order to attract users. Among some of the features of the SEMrush is a keyword tool that enables you to generate the best keyword possible for your content, on-page SEO, which enables you to attract more visitors than usual, local SEO optimization, rank tracking, and link building as well. One thing must be noted, and that is the pricing of this tool. SEMrush offers three plans for its customers, and that is the Pro plan, which will cost you around $119.95 per month; the Guru plan, which costs around $229.95 per month; and the Business plan, which costs around $449.95 per month. In other words, the Pro plan will work just fine as it offers many features such as SEO optimization tools, traffic tracking, keywords ranking, a social media management system, and much more.
MailChimp
Figure 5: MailChimp demo screenshot
Figure source: www.malify.com
Writing good content is a challenging task, but promoting that content for the targeted audience is a big challenge by itself. That is why it is so important to have the right tool to promote such content so that it reaches the right audience and performs the way it should. One such tool that will do the job is MailChimp. This great tool supports several unique features, unlike other tools such as audience management, built-in creative tools for your content, marketing automation, surveys, insight, and analytics. With Mail Chimp’s use, you can create interactive signup forms that you can embed in your website, and you can create a tags container that will enable your customers to visit a specific category on your website. With the help of the content studio, you can sync, store, and edit all your files in one place, and with the help of e-mail campaign templates, you can select from 100 pre-designed email and landing page templates that will promote any messages to your customers.
Conclusion
Whether you are a professional content writer, blogger, or copy-writer, using the right tool to produce great content and promote it is a big plus. With the help of MarketMuse, you can generate much greater content that is discoverable through the Google search results, and you can see how your content performs. Using the Grammarly tool, you can polish your content, place the sentences in the right order, and fix any errors to make your article more readable. Using the Riportus tool, you can check which page of your website gets more attention and visits and who its visitors are. Collecting this data, you can promote your service or product to the right customers and make new clients. Using the SEMrush tool, you can create much better keywords and see exactly how they perform, which keyword is more visited than others, and using SEMrush built-in tool, you can generate a much safer link for your content. Finally, with the MailChimp tool’s help, you can promote your content via e-mail campaigns to drive traffic to your website and attract more visitors.
