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How to Enable Twitch Drops or Promotions as a Streamer

For streamers on Twitch, the ability to engage and reward viewers is crucial for building a dedicated community. Twitch Drops or promotions are a powerful tool to incentivize audience participation and enhance the overall streaming experience. In this article, we’ll explore the step-by-step process of enabling Twitch Drops or promotions to elevate your streaming content.

Understanding Twitch Drops

Understanding Twitch Drops

Twitch Drops are a feature that allows streamers to collaborate with game developers or other sponsors to reward viewers with in-game items, virtual currency, or other exclusive content. These drops are tied to viewers’ accounts, providing an incentive for them to stay engaged with the stream and the associated game or promotion.

Step 1: Establish Partnerships

Before you can enable Twitch Drops, establish partnerships with game developers, publishers, or other entities interested in collaborating on promotions. Discuss the terms of the drop, including the type of rewards, duration, and any promotional requirements.

Step 2: Connect Your Accounts

Ensure that your Twitch account is linked or connected to the accounts of the games or promotions you plan to feature on your stream. This linkage is crucial for tracking viewer engagement and delivering drops to the appropriate audience.

Step 3: Access the Twitch Developer Portal

Visit the Twitch Developer Portal ( and log in with your Twitch account credentials. This portal is the hub for managing various aspects of your Twitch integration, including Drops.

Step 4: Create a Developer Application

In the Developer Portal, navigate to the “Your Console” section and create a new developer application. This application will serve as the bridge between your stream and the Drops system.

Step 5: Enable Drops for Your Channel

Within your developer application settings, find the Drops section and enable Drops for your channel. This action tells Twitch that your channel is eligible for Drops, and viewers can start receiving rewards.

Step 6: Configure Drop Settings

Customize the drop settings based on the specifics of your collaboration. Set the duration of the drop campaign, the frequency of drops, and the types of rewards viewers can earn. Be sure to communicate these details to your audience to generate excitement.

Step 7: Promote Your Drops

Effective promotion is key to maximizing the impact of your Twitch Drops. Use your social media platforms, stream overlays, and other communication channels to inform your audience about the upcoming Drops. Building anticipation can significantly boost viewer engagement.

Step 8: Monitor Drop Analytics

As your Drops campaign progresses, regularly monitor the analytics provided by the Twitch Developer Portal. Track metrics such as the number of drops claimed, viewer engagement, and any feedback from your community. This data can inform future promotions and collaborations.

Step 9: Provide Clear Instructions

During your stream, clearly communicate to your audience how they can participate in the Drops. Provide instructions on linking their accounts, watching the stream, and claiming their rewards. Clarity fosters a positive viewer experience.

Step 10: Engage with Your Community

Interact with your community throughout the Drops campaign. Respond to questions, celebrate with viewers who receive drops, and create a positive and inclusive environment. Building a sense of community fosters long-term loyalty.


Enabling Twitch Drops or promotions as a streamer is a dynamic way to enhance your content, engage your audience, and attract new viewers. By following these steps, streamers can seamlessly integrate Drops into their channels, providing an added layer of excitement and reward for their dedicated community. As the streaming landscape continues to evolve, leveraging features like Twitch Drops positions streamers at the forefront of viewer interaction and community building. Elevate your stream, foster viewer loyalty, and make your content stand out by embracing the potential of Twitch Drops.