SEO is a crucial tool that helps rank high on the various search engines and drive more organic traffic to your site. However, it is constantly changing, and you have to keep up with the trends to maintain relevance in the market and acquire a competitive edge.
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1. The increased popularity of video marketing
One way to boost your ranking on the various search engines is by creating engaging content. Thanks to the COVID-19 pandemic, users have an increase in video content views regardless of their age. Users now favor video content for entertainment and news.
Some social media platforms mainly created for image viewing, such as Instagram, also lean towards video content. If you are not already using videos to market your business, be sure to include them in your SEO strategy in 2022.
Optimize your channel and video description using relevant keywords and hashtags to increase the visibility of your video content.
You could also seek the services of a content marketing agency to create quality videos geared towards improving your search engine ranking and more traffic to your website.
2. Use of long-form content to enhance SERPs
If you are looking to increase traffic and the time users spend on your site in 2022, you should consider creating long-form content. Longer content helps you generate three times more organic traffic than posts of regular length as users take a longer time to read your content.
Thanks to the passage indexing algorithm, search engines can also rank sections of your content, regardless of the topic or the rest of the passage, based on the searcher’s question, which helps to improve traffic. Ensure that you add well-researched and written long-form data about your products and services to boost organic growth.
Mobile phones account for almost 55% of website traffic. Search engines such as Google also favor mobile-friendly websites over desktop versions in their databases. This makes it crucial that you optimize your website to be operational and compatible with different mobile phone devices in 2022 to acquire a competitive edge.
To make your website mobile-friendly, use software compatible with these smart devices, such as layouts, metadata, and content order. You could also check your website on Google’s mobile-friendly test. This test helps you determine the effectiveness of your site’s mobile version.
An effective way to improve your site’s visibility on various search engines in 2022 is by enhancing your website’s accessibility. You should ensure that your website content, products, and services are accessible to all people regardless of their functional abilities, including those with hearing and visual needs.
5. Multitask Unified Model (MUM)
This is an artificial intelligence model that can understand the user’s context, intent, and feelings from which it provides suitable answers unique to the client’s query. This means that a user does not have to search multiple times to find the right keyword to get the desired response.
MUM analyzes text, images, and videos from 75 languages to solve complex search questions. Create quality content that emphasizes your user’s pain points to exploit this artificial intelligence model and help you rank on search engines.
Keeping up with the above SEO trends will not only improve your rankings on Google. It will also increase organic traffic to your site and increase your sales volume and profit.