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Best Tools to Create, Test and Optimize Ads on Social Media

Start small and scale as you grow.

When it comes to advertising in this day and age, we all know that social media is the name of the game. Whether we’re talking about TikTok, Facebook, Instagram, or some other social media platform, a well-executed marketing strategy on any of the aforementioned platforms could severely benefit your business. Unlike traditional media and advertising, social media advertisements tend to seem less forced and salesy when done right. For instance, there are numerous benefits of Facebook ads – read the linked article and learn more about them.



While not the official mantra of this tool, ADYOUNEED could easily be summed up under the age-old saying, work smarter, not harder. Suppose you’re looking to start with a social media campaign that spans multiple channels. In that case, you’ll be glad to know that this tool united three titans of social media under one roof, Facebook, Instagram, and Google. Being especially useful to those seeking a high level of automation, ADDYOUNEED allows you to create an ad audience by using artificial intelligence, as well as find the best match among them in only three to five days.

After you’ve found your perfect audiences, you can easily split test as much as you want. It’s so simple to match up to ten ads to 10 different audiences and perform 100 tests in a flash. The dashboard is amazingly intuitive, and you shouldn’t have any issues trying to manage and understand the data, even if you don’t have a lot of experience. To fully streamline ad creation, this tool can also be easily integrated with Canva, so your creativity won’t be pushed aside either.



AdEspresso is a well-loved, tried and test social media ad tool. It helps you pinpoint your ideal client and/or buyer through a series of optimization and testing processes. One of the most common ones is A/B testing, and we can really say that AdEspresso mastered this art. So, if you’re looking to test, test, test until you drop (which you should, especially if you’re new to the game), this tool might be the right choice for you and your business.

In addition, it also makes your job a whole lot easier by allowing you to create ads for Facebook, Instagram, and Google from a single dashboard. All the ads you create with this tool will be 100% optimized for the platform they’re intended for. Another great feature included with all AdEspresso plans is the ability to receive reports on how your ads are doing and why that’s the case.

This can also be an excellent option for beginners, as they offer training services for their platform. As far as pricing is concerned, there is a 14-day free trial, but once that’s gone, you’re looking at a price tag of at least 49$ per month when billed annually.



If you’ve ever researched this topic before, chances are you’ve come across this tool. WordStream is an online advertising platform allowing you to create and scale ads for Facebook, Google, and Bing ads. One of its main advantages is definitely its keywords tool; with this handy helper, you’ll get a heap of dynamic keywords to boost your campaign in no time. This tool is mainly used for creating social media ads, A/B testing, detailed analytics, management, and ad strategy planning.

Another great thing about WordStream is that it makes collaboration super easy. Still, not to worry, there’s plenty of plans to choose from, and that’s what makes this tool compatible with both agencies and smaller companies alike. This is also the only tool we’ll be recommending that offers solutions for PPC campaigns and paid social management.

Other features:

  • Detailed performance reports
  • Analytics
  • A client portal
  • Tools to evaluate the strength of AdWords

Depending on what you’re looking for, WordStreams offers three different pricing plans starting at $49 per month. However, most pricing plans also feature premium upgrades, so if you’re looking for the real deal, be aware that these can stack up pretty quickly. WordStream does offer a free trial, so you can always try before you buy.



While this tool was initially created only to assist businesses with their Twitter accounts, it has since expanded a lot. It now offers help with a whole heap of platforms – LinkedIn, Facebook, Instagram, Pinterest, etc. So, if you’re looking to expand across as many platforms as possible, Buffer is definitely worth trying out. By using their Chrome extension, you can easily add articles from the web to your queue, thus making the whole process that much more streamlined.

A feature we have to mention when talking about this tool is the automatic link shortener. Long affiliate links are very offputting, but with Buffer, they’ll look sleek and professional. Once your ads are finished and released into the wild, this tool will provide you with comprehensive analytics and valuable insight into your campaigns’ success or the lack thereof. Plus, when you’re running ads on multiple platforms, replying to comments can become quite an ordeal which is why if you opt for this tool, you can reply to comments straight from your dashboard.

Much like the previously mentioned tool, Buffer has a whole heap of pricing plans, so depending on what you actually need, maybe it’s just publishing tools, and maybe it’s the whole package, there’s bound to be a plan that’ll work for you.

Final Thoughts

Social media advertising has been on the rise for the last few years, and it’s showing no signs of halting. So, we suggest you get on it ASAP if you still haven’t. While some traditional businesses might see this as simply jumping on the bandwagon, trust us, it’s so much more than that. Just remember, not every ad is suitable for every platform, and don’t bite off more than you chew. Start small and scale as you grow.