The AI industry is expected to grow by over 13 times across the next 7 years.
Plenty of technological advancements have appeared in recent years, but few have got people talking as much as AI. Artificial intelligence is quickly showing how powerful it is, and people worldwide are waiting to see how it changes the way we work and live.
In this guide, we’ll discuss the changes that are likely to come with AI content in the coming years. Keep reading for more.
AI-Centric Future
This scenario has some people worried but it also presents a lot of opportunities. This involves AI being the driving force behind content creation, with some possible human validation.
Automated marketing, bolstered by AI recruiting software, could potentially produce effective results in a very short amount of time. It could also help keep costs to a minimum. This could prove very beneficial for companies, as they’ll be getting more value for their money, not only in marketing efforts but also in sourcing the best talent.
It’s worth noting that the results aren’t everything. There are plenty of people and businesses who will always prefer human-generated content.
To better visualize this — consider the possibilities of AI creating better music than human musicians. It’s safe to say that many people would still prefer to go and see a live band.
Human-Centric Future
This looks at the other end of the scale, in which AI takes a back seat, and humans continue to create the majority of content. This may occur if it seems that people tend to use AI irresponsibly and unethically.
An example of this that has appeared lately is people using AI voice generation to scam people out of money. This highlights some of the potential risks of using AI, and while AI in marketing might not involve such misuse, it still gives people a negative view of the whole concept.
Digital marketing can certainly benefit from AI with things like marketing automation, planning, content management, and more. Despite that, it’s possible that the negative views of AI, in general, will stop it from being the standard choice over actual humans.
Co-Creation
If you want to develop a strong marketing strategy, you should be open to all options put in front of you, and embrace what will work best. Following an effective content marketing guide will help you with this.
There’s a good chance that the future of your strategy (and those of other organizations) will involve both human and AI-generated content. Both provide benefits and making use of everything at your disposal will give you the best chance of building a successful strategy. Many content marketers are already starting to implement AI to improve their work, and it seems as though this will continue for the foreseeable future.
What Will Happen With AI Content?
It’s still early days for AI content, so it’s hard to know exactly how things will pan out. Some people think it will fall into the background, while others think it’s going to take over. People will likely begin to make more use of it to improve their own work in a range of ways, and as it stands, the potential seems limitless.
For more tech articles, check out some of our other blog posts.
Published on June 12, 2023 under AI, ai content, content creation. Modified on July 6, 2023.
