Martech is getting smarter. But let’s be real—it’s also gotten messy. So many tools. So little time. And worse? Most of them don’t talk to each other. Data gets stuck. Teams get frustrated. Results suffer.
But here’s the good news: a new kind of martech stack is here. Lightweight. Sleek. And best of all—it actually integrates.
We’ve rounded up the top 10 tools that play nice together. From marketing automation to analytics, these tools make your life easier, not harder.
Why Integration Matters
Imagine your email platform knows exactly what your CRM knows. Or your customer chat tool logs every sales conversation automatically. That’s integration. And it matters because:
- Less manual work – no more copy-pasting between apps
- Better data – everything is synced and up-to-date
- Happier teams – marketing, sales, and support work together smoothly
The old “Frankenstein” martech stack is dying. These 10 platforms are lean, mean, and built to work together.
The Top 10 Martech Tools That Actually Integrate
1. HubSpot
HubSpot is the granddaddy of all-in-one. CRM, marketing automation, content management—it’s all here. The real magic? HubSpot integrates with hundreds of platforms, from Gmail to Shopify.
Best for: small to mid-sized businesses that want one place for everything.
2. Zapier
Zapier is like glue for your tech stack. It connects over 6,000 apps and automates workflows between them. Want to send an SMS when someone fills out a form? Zapier makes it happen.
Best for: marketers who want automation without coding.
3. Segment
If you’ve got customer data, Segment helps you organize it. It sends your user info to tools like Google Analytics, Mixpanel, and Iterable—instantly.
Best for: data-driven teams that want cleaner, synced analytics.
4. Slack
Yep, Slack. It’s not a traditional martech tool, but it is the place where marketing teams live. Slack integrates with tons of tools (Google Drive, Asana, even Salesforce) so you get updates in real time.
Best for: fast-moving teams that need to stay informed… fast.
5. Mailchimp
Mailchimp’s not just for newsletters anymore. It now includes landing pages, ads, and full automation. Plus, it connects easily to your CRM, e-commerce platform, and analytics tools.
Best for: small businesses diving into digital marketing.
6. Notion
Notion is part note-taking app, part project tracker, part second brain. Why is it on this list? Because with a few integrations (using tools like Zapier), Notion becomes a central marketing hub.
Best for: content planning and campaign mapping with your team.
7. Figma
Designers love Figma. But so do marketers—especially when it’s integrated with collaboration tools like Slack and workflow apps like Trello. Real-time design feedback? Yes, please.
Best for: creative teams that need close marketing collaboration.
8. Google Analytics 4 (GA4)
GA4 isn’t just a website traffic tool—it connects the dots. It syncs with Google Ads, BigQuery, and more to tell the full customer story. When paired with tools like Segment, it gets even stronger.
Best for: marketers who want deep insight into behavior and revenue.
9. Airtable
Airtable is like spreadsheets on steroids. Build campaign calendars, content databases, even lead pipelines. It syncs with Slack, Asana, and more through native integrations or automation tools.
Best for: marketing ops nerds who love organization with flair.
10. Hightouch
This is a newer player in the “reverse ETL” space. Basically, Hightouch takes data from your data warehouse (like Snowflake or BigQuery) and sends it to your SaaS tools—like Salesforce or Facebook Ads.
Best for: teams with serious data infrastructure that want marketing to benefit from it, too.
Wait, Can I Really Integrate All These?
Short answer: yes. It’s 2024—there’s no excuse for tools that live in silos. Most platforms now offer:
- Native integrations (built-in connections, like Mailchimp Shopify)
- API access for developers to build custom connections
- Third-party automation tools like Zapier, Make, or Tray.io
Pro tip: Start small. Connect your CRM to your email tool. Then expand step by step.
Simple Stack Ideas
Don’t know where to begin? Here are two simple stack setups that work out of the box:
For a SaaS Startup:
- HubSpot (CRM + automation)
- Slack (team communication)
- Segment (user tracking)
- Figma (for UX & marketing design)
- Zapier (to glue it all together)
For an E-commerce Brand:
- Shopify (ecomm CMS)
- Mailchimp (emails & automation)
- Google Analytics 4 (customer insight)
- Notion (campaign planning)
- Airtable (inventory and promotions)
What Makes Modern Martech Beautiful?
The best martech stacks today are like good jazz bands. Everyone has a role, but they work together in harmony. Tools pass data with ease. People communicate better. Campaigns run smoother. And best of all? Less SaaS clutter.
How to Keep It Simple
You don’t need 30 different apps. Instead, focus on:
- Integration – do your tools sync?
- Use case – does each tool solve a real problem?
- Scalability – will it grow with you?
And always review your stack every 6–12 months. Remove anything that adds noise, not value.
Final Thoughts
The new martech stack is not about having more. It’s about having the right tools—and making them work together. With integration-first platforms like HubSpot, Airtable, and Segment, your ideas move faster. Your team communicates better. And your marketing? Powerful and fun again.
Don’t settle for scattered systems. Build your stack smart, and let the tools talk.
Now go connect the dots—and watch the magic happen.
Published on September 7, 2025 under .
