If you talk to other webmasters & blog owners, the chances are that many of them still do not know about coming soon pages. And even those who do, do not realize the importance of having a coming soon page turned on for their new blogs.
If you’re still not sure whether you should use a coming soon page, let us show you why it’s a good thing to have.
Hide the Designer’s Mess
Designing a site, modifying a theme, and setting up just a few plugins takes time. If you want it the right way, this process can last for weeks. Especially if the client keeps nagging and you want to have it perfect.
- Do not show an empty page.
- Instead of an incomplete site, show a professionally designed coming soon page.
- Let your designer work an extra few days on your site, knowing a coming soon page takes care of the visitors.
Prepare Your Site for Search Engines & Improve SEO
Preparing a site for Google and other search engines takes time & skill. With a proper coming soon page, you get a headstart and work on your SEO even when the site is not yet read.
- Write your keyword and run over 20 tests on various aspects of your SEO.
- Modify the SEO title and meta description.
- Exclude the page from search engines if necessary or block search engines from crawling it when needed.
- See a real-time preview of how the site will look in Google’s search results.
Create a Hype
Even though your website is not completed, that does not mean you can’t start showing customers what you got.
- Start teasing a product you’re about to sell.
- Show images and videos of something you’re working on.
- Launch a giveaway, and entertain people while they’re waiting for the full-blown site to go live.
- Display a countdown to an event or product launch, and make people wait for it with you.
Connect with your Audience
If you purchase a domain for your new site but leave it empty, how do you expect those first visitors to contact you? On the other hand, a simple coming soon page can connect them to your social media or let them directly contact you via email.
- Place social media icons, and redirect your first visitors to Instagram, Facebook, Twitter, or any other social media.
- Show a contact form and let people send you an email.
- Write your phone number.
- Display a Google Maps module, and show them where your brick & mortar store is located so they visit.
A coming soon page lets you collect information from your visitors who can, because of it, more easily turn into a regular customer.
- Customize a form, and place it on the coming soon page.
- Let people subscribe to a newsletter.
- Start collecting preorders.
Creating an online store isn’t something you can wrap up in a single day. But even while you’re dealing with the inventory, shipping plugins, and finding the perfect layout of the store, you can showcase your bestsellers.
- Announce the online store, and start counting down to its launch date.
- Show a few products that can be purchased, and connect with the first customer via email or phone.
- Give discounts to people who visited you before the launch.