Freevee has suddenly disappeared from some app stores, and many viewers are confused. Amazon hasn’t made a loud announcement, but changes are happening — and fast. For those who used Freevee for free movies and shows, the shift is raising questions. This article explains exactly what happened, where the content went, and what you can do now. It’s for Freevee fans, Prime Video users, and anyone trying to figure out what Amazon is doing with its streaming apps.
What Is Freevee and Where Did It Come From?
Freevee wasn’t always called Freevee. It started out as IMDb TV, a streaming platform owned by Amazon.
In 2022, Amazon rebranded IMDb TV to Freevee, a free ad-supported streaming service (AVOD) designed to offer movies, series, and original content without needing a subscription.
Amazon used Freevee to showcase content from its own studio along with licensed movies and TV shows. It also started adding originals like Jury Duty, Bosch: Legacy, and Leverage: Redemption.
Over time, Freevee became known as one of the best free streaming services — until Amazon decided to quietly change direction.
What Happened to Freevee Recently?
Amazon is shutting down Freevee as a standalone platform. The app has vanished from some platforms like Apple TV and Roku, leaving viewers unsure if the service was discontinued. In reality, Amazon is not ending the content — it’s moving it into the Prime Video app.
There was no flashy press release, but the shift is already live. Freevee’s library is being absorbed into Prime Video’s new “Watch for Free” section. You can still stream shows like Reacher and Bosch: Legacy — even without a Prime subscription — but you’ll now find them inside Prime Video instead of a separate Freevee app.
Why Amazon Made Changes to Freevee?
Running two streaming platforms — one paid and one free — caused confusion. Users could watch Freevee content inside Prime Video, but they couldn’t access Prime shows in the Freevee app. This uneven experience likely pushed Amazon to simplify things.
By moving all Freevee content into Prime Video, Amazon avoids duplicate app management and improves the user journey. It also focuses ad revenue under one umbrella, especially after adding ads to Prime Video earlier this year.
This shift reflects Amazon’s larger FAST (Free Ad-Supported TV) strategy. Merging Freevee into Prime Video saves costs and lets Amazon grow its viewer base through one consistent brand.
How Viewers Are Reacting
Many users first noticed the change when they couldn’t find the Freevee app on their devices. Posts on Reddit and app store reviews mention confusion about whether the service was removed or broken.
Others have seen Freevee titles appear inside Prime Video without understanding why. For casual viewers, it may look like the shows simply changed platforms without warning.
Freevee Alternatives to Try
If you’re not a fan of Amazon’s decision or want more free content, try these:
- Tubi – Large free library of movies, TV shows, and documentaries
- Pluto TV – Live channels plus on-demand content
- The Roku Channel – Includes news, movies, and series
- Peacock Free – Offers NBC shows and films with ads
- Crackle – Sony-owned service with classic hits and original titles
Final Thoughts: Is Freevee Gone or Just Changing?
Freevee as a brand is going away, but the shows and content are not. Amazon is combining services — not deleting content. This move helps the company focus its streaming efforts and reduce confusion for users.
If you can’t find Freevee anymore, don’t worry. Just open the Prime Video app, find the “Watch for Free” section, and your favorite shows should still be there.
Let us know if you’ve noticed the change — or if you’ve found a better alternative. Share this if someone you know is still asking: “What happened to Freevee?”
Published on June 25, 2025 under .
