What does it take to design a logo that’s perfect for your website or blog? Do you know all the things that you need to keep mind when you go about it? Well, in case you don’t, then you needn’t fret.
Practice and Practice
Your best ideas usually don’t come immediately. So, before you come up with the winning design, it’s important that you spend a while on your “rough and abstract” ideas first. It’s a good idea to grab a pencil and paper and just start drawing whatever comes to mind. This is an important step to follow unless you are using online logo maker apps that may take care of the creative process for you.
As you create one design after another, you can see your logo improving. Once you have spent enough time, it won’t be long before you have stumbled upon something captivating and appealing. This is the logo that you can further refine and polish.
Keep Your Audience in Mind
You may want to create a logo that’s tailored for your brand, but if you think about it, the logo is really meant for the customers. After all, you want them to associate your business with that logo. So, it doesn’t matter what you think about the design- what matters is what the target demographic thinks it.
So, it’s important that you have a good idea of your average customer- their age group, gender, location, spending habits, etc. Remember, a logo that uses a bold and edgy font is unlikely to do well for a demographic that largely involves senior citizens. In the same way, you don’t want to use dull colors for a brand that caters to young kids.
Don’t shy away from taking risks. If you want to grab everyone’s attention, then you have to be creative.
You must think outside the box and make a statement. Don’t lean towards tried-and-tested design techniques.
Instead, go with your gut and let your imagination go loose. The results just might surprise you.
Use the Right Colors
There are certain design principles that you just have to follow, no matter what approach you are taking. One of these is the use of the right colors, and to get it right, you must understand the psychology of color in logo design. This is because different colors say different things- yellow shows optimism, and blue reflects reliance. Once you start understanding the language of colors, you can paint a beautiful picture with your logo.
Did you know that consistency is one of the things in UX that can help you improve brand identity? The same principle applies to logo design as well. In other words, you should make sure that the fonts, colors, icons, etc. in your logo complement each other and create the intended effect with no dilution. To make it work, you need to have a good understanding of all the aspects involved, though.
Keep it Simple
Are you trying to make your logo look grand and unique by adding a variety of design techniques to the design? If you are, then you should stop immediately. This is because simplicity is key to making your brand win.
You will only minimize the impact of your logo by doing all kinds of things all at once. If you want to design a powerful logo, then you can study popular brands like Nike and Apple- they have the simplest logos, but they are special and powerful.
Patience is Key
Designing a premium-looking and appealing logo takes time and effort. If you let impatience influence your work, then you can end up with a weak logo that defeats its purpose. So, it’s critical that you take your sweet time, study popular designs, and work on your logo as much as you think is needed until you are truly happy with the product. Good luck, and don’t forget to have fun!