Market segmentation is a type of research that aims to find how your brand can impact different kinds of customers and how you stand against the competition. You can read more about this topic when you click here. The researchers find out your potential customer’s age, income bracket, personality, and behaviors so that you can… Read More
When you have a new business or just one that is not performing as well as you’d like, it can be easy to blame things like your logo for underperforming and not doing its job bringing in the customers. Everyone wants a logo like Nike, Adidas, Coca-Cola, Ikea, Target, or Starbucks, but there’s a funny… Read More
How many times have you heard that a brand is just a logo? Well, the truth is, a brand is more than that. Every element of a product ‒ whether it is physical or digital ‒ communicates something about your business. Elements like shapes, colors, and dimensions, all contribute to something memorable and distinct. From… Read More