What does it take to design a logo that’s perfect for your website or blog? Do you know all the things that you need to keep mind when you go about it? Well, in case you don’t, then you needn’t fret. Practice and Practice Your best ideas usually don’t come immediately. So, before you come… Read More
Do you have trouble developing your community despite all your efforts? Indeed, getting followers interested in your activity is very difficult, and publishing high-quality content is often not enough. Follow Your Future Followers One of the most effective ways to gain followers on Instagram is to follow the users who are targeted and who are… Read More
Over the last year or so, illustrations have taken the world of marketing by storm. Many notable brands are using them, especially in the SaaS industry, so it seems reasonable to ask where’s the catch. And if everyone’s doing it, how does any company stand out from the rest of the pack? Well, these are… Read More
Your marketing is responsible for the majority of the success your business has or will have. For newer businesses, it is necessary in order to get themselves out there and build a dedicated consumer base. For already established businesses, a good marketing strategy is what helps them not get buried under the ever-expanding sea of… Read More
Market segmentation is a type of research that aims to find how your brand can impact different kinds of customers and how you stand against the competition. You can read more about this topic when you click here. The researchers find out your potential customer’s age, income bracket, personality, and behaviors so that you can… Read More
When you have a new business or just one that is not performing as well as you’d like, it can be easy to blame things like your logo for underperforming and not doing its job bringing in the customers. Everyone wants a logo like Nike, Adidas, Coca-Cola, Ikea, Target, or Starbucks, but there’s a funny… Read More
How many times have you heard that a brand is just a logo? Well, the truth is, a brand is more than that. Every element of a product ‒ whether it is physical or digital ‒ communicates something about your business. Elements like shapes, colors, and dimensions, all contribute to something memorable and distinct. From… Read More