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Successful Market Segment Analysis


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Market segmentation is a type of research that aims to find how your brand can impact different kinds of customers and how you stand against the competition. You can read more about this topic when you click here. The researchers find out your potential customer’s age, income bracket, personality, and behaviors so that you can… Read More

4 Ways UX Design can Help Improve Your Brand Identity


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How many times have you heard that a brand is just a logo? Well, the truth is, a brand is more than that. Every element of a product ‒ whether it is physical or digital ‒ communicates something about your business. Elements like shapes, colors, and dimensions, all contribute to something memorable and distinct. From… Read More