Let’s start with the basics. Now, you’re probably wondering what exactly landing pages are and how they work, right? Well, we’re here to explain everything there is to know about them and show you the best landing page for your needs. So buckle up and let’s get cracking!
Creating a successful rapport with your customers depends on a well-made landing page that provides a form that catches your customers’ info for the sake of creating the desired offer.
It is a standalone page that is meant for marketing and advertising purposes. This is the page where your visitors ’’land’’ upon clicking on a link they got in an email or in any of the ads from Twitter, Facebook, Google, and many more (hence the name landing pages).
How do Landing Pages Work?
- After clicking on a link they received via email (or any of the aforementioned ways) and seeing the call-to-action, your visitors end up landing on a page that offers them a form.
- After this, the visitors get the option to fill out said form upon which they’re automatically converted from visitors to leads.
- The information they filled out is then saved in the leads database.
- Based on the information you’ve gathered about each person, you market to them specifically according to their needs.
You’ll likely be able to follow your leads and their interactions on your page and see what offer the lead converted on and when, which will, in turn, help you strategize and provide them with the most suitable marketing offer that will be tailored to their needs.
Coming Soon pages for WordPress are the most effective type of landing pages you can use without having completed your blog. Because they are simple, they give quick results, they don’t waste your time, and they come with a variety of features and themes that will fit your business like a glove.
How does the Conversion Process Work?
In order for the conversion to be successful, there are certain factors that need to be fulfilled for it to go smoothly. Here is what affects a conversation and makes it a successful one:
Calls to Action
CTA is a kind of an instruction to the audience that leads your visitors to complete particular actions. They basically serve the purpose of informing the visitors where to click in order to land on the desired offer. The more in tune the CTA is with the landing page, the higher the chances of conversion.
Landing Page
The landing page provides a home for the form your visitors are prompted to fill out. It’s designed to make the offer as appealing as possible and enhance your chances of your visitors turning into leads. After having filled out the said form, the visitor is then redirected to a ’’thank you’’ page.
Thank You Page
Even though there’s already an in-line thank you message available in most of the tools, it’s highly recommendable to design a specific thank you message for all your new leads! There’s also a ’’download now’’ button for your leads to click and see the offer you’ve provided them with on the landing page.
Thank you pages are also a perfect way to prompt your visitors to Secondary offers and continue on with the conversion process down the marketing channel.
How to Build a Successful Landing Page?
Once you’ve come to truly understand what a landing page is and what its main purpose is for your business, you’re ready actually to build a successful landing page. There are specific steps you’re strongly encouraged to follow in order for it to come together and enhance the chances of conversion on your landing page. Here’s what to look out for:
Design an Eye-Popping Headline
Your job is to produce a captivating headline that will immediately capture the visitor’s attention and make them want to keep reading. This is the first thing their eyes will go to, so make sure it’s also not the last!
Efficiently Convey the Value of Your Offer
This is a vital step in your landing page coming together successfully. Basically, it’s encouraged to impart your message and its value within 3-5 seconds, or you risk losing your visitors’ attention!
Bullet Points are a Must
It’s a well-known fact that most humans can’t focus their attention on one thing for too long, so it’s necessary to mix things up a bit. So instead of writing long paragraphs that your visitors will roll their eyes over, choose to make short and concise bullet points where you’ll sate your clear offer and tell the visitors what to expect upon downloading the material.
Remove Site Navigation
When making a landing page come together, the thing you want to avoid at all costs is giving your visitors an opportunity to leave your page.
By removing site navigation, you reduce the chances of your visitors becoming preoccupied with other things on your site and focusing their attention on what they’re currently doing.
Captivating Images
Draw in your visitors by offering them engaging and thought-provoking images on your page. Whether they like it or not, that is where their attention will immediately go to.
Social Sharing Icons
You want your visitors to promote your page, right? This is where social sharing icons come in. Allow your visitors to keep sharing your landing page on their social media platforms, but make sure that the link opens up in another tab so that they don’t automatically leave your page.
Testimonials Make All The Difference
The first thing I do before purchasing anything is to check the reviews and testimonials about the thing in question. The same thing can be done with landing pages!
Allow only those testimonials that are directly concerned with what you’re promoting, though.
You don’t want it to be vague, but rather clear and concise on your exact offer.
Overall
Landing pages are a great way to promote your business and get people interested in what you have to offer. Hopefully, we’ve helped you get a clearer understanding of what they are and how to use them in the most effective way for your needs.
Once you’ve created your landing page, it’s important to keep promoting it, which is where CTA and social sharing come in.
Creating an offer that correlates to your visitors’ needs is of utmost importance, which is something you’ll be able to do once your visitors convert into leads. Good luck creating your landing page and take your time making it all come together. All good things take a little time and patience.
Published on January 12, 2020 under landing page. Modified on January 24, 2022.
