Converting your website visitors into paying customers isn’t always easy. After all, it takes more than having a beautiful website design to make your business profitable.
You’ll need to leverage website conversion strategies to help convince potential customers that your products and services are worth their money. Fortunately, we got you covered.
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1. Reduce distractions
One of the best ways to entice your visitors to purchase from your store is to provide a clear path to what they want from your website.
If you include too many unnecessary web page elements, it could distract and overwhelm your visitors. This can turn them off and even cause them to abandon your site.
A great solution is to provide a clear and concise landing page. This helps lead visitors to the specific product or service they want within a few clicks.
At a minimum, stick to the following landing page elements.
- Headline and subheadings
- The offer’s value and key features
- Essential visuals, such as a background image and other elements for context
- Short customer testimonials reviews
If you use one of the popular and easiest ecommerce platforms, such as Wix, you can create landing pages quickly using customizable templates.
Image source: wix.com.
You can change the background, add fields, texts, colors, and branding elements such as your logo. You can also modify the headings and call-to-action buttons (among others).
A landing page with minimal to no distractions helps your visitors focus on your offer and its value, encouraging conversions and purchases.
2. Display customer reviews and social proof
Most of your first-time website visitors are bound to hesitate about buying from your store. After all, new visitors might not know your brand or your product’s quality yet. You’ll need to build trust to convince them of your credibility and value.
An excellent tactic to nurture trust with your visitors is to display testimonials and reviews from your satisfied customers.
This can help tell visitors about your products and service’s quality, giving potential customers a good idea about what to expect from your business.
Consider these few tips to help you make the most of your customer reviews.
- Don’t leave out negative reviews. While it’s crucial to highlight your glowing customer reviews, including your negative feedback can be just as vital. Leaving out negative reviews can make your products (and brand) seem suspicious. Instead, display and learn from bad feedback and use it to improve your products and services.
- Make it easy for customers to leave reviews. Provide quick options for customers to rate your products and services and leave reviews. Also, offer small incentives to encourage customers to give reviews, such as loyalty rewards points or gift cards. This gift card offer in exchange for a review from G2 is a great example of this.
Image source: hubspot.com.
Display customer reviews and social proof where you can, including your marketing emails, landing pages, and even your Artificial Intelligence (AI) chatbot for customer service.
3. Present your pricing strategically
Besides using product descriptions that convert, another aspect that can make or break your conversions is your pricing display.
The key is to manage your pricing display strategically with these tips.
- Remove extra characters. For instance, show $100 instead of $100.00.
- Break the pricing down, such as using $15 per month instead of $180 a year.
- Consider lowering the leading digit ($299 instead of $300).
- When offering items at a discount, show the amount customers can save. For example, you can offer 20% off on an item and display “Save $30” beside it.
How you present your product pricing can encourage (or discourage) website visitors to buy or subscribe.
Know what pricing display strategies work best for your customers and business. Leverage these to help boost your website conversions.
4. Encourage additional purchase
Increasing your conversions isn’t limited to getting visitors to buy. You can also entice shoppers to add smaller value items to their carts. It’s a great strategy to optimize your order value per customer.
Follow these quick tips to help you maximize the number of items and value in your potential customers’ shopping carts.
- Offer product bundles. Bundle your products to entice shoppers into buying more than one (or sets of items) at a slightly lower price than when purchased separately. Premium streetwear brand Culture Kings does this well by offering a build your bundle option of tops and slides.
Image source: culturekings.com.au.
- Show related products. Recommend products relevant to your shopper’s cart items. For example, if you sell smartphones, you could suggest including a screen protector for the purchase.
- Set a free shipping threshold. Encourage additional purchases by offering free shipping when the shopper’s cart items reach the specified amount.
If you would rather leave designing your promotional materials, including your product bundles, to ensure better sales, work with a dependable web design and internet marketing agency.
5. Leverage behavior triggered popups
You could have a stunning, well-designed, and optimized website, but some visitors can still choose not to buy.
However, you can make a last-ditch effort to make them stay and reconsider subscribing to your services or purchasing from your store.
Below are some tips to help you accomplish that.
- Leverage the right technology. Use an eCommerce platform with built-in features (or allow third-party plugins) to deploy behavior-triggered popups.
- Use a popup modal. Display a popup modal when visitors show exit intent or appear ready to close the tab or browser. It’s a good tactic to catch your visitors’ attention and capture their email addresses for your customer relationship-building efforts later.
- Test your offers. Try out variations of your offers to determine which ones get your visitors to stay and convert.
For example, you could test which heading, “Summit vs. Conference” or “The Difference Between a Summit and Conference,” gets more responses and, in turn, conversions.
Behavior-triggered popups won’t likely skyrocket your conversions overnight.
However, these can help you get at least some of your visitors to stay, increasing your conversion opportunities with the right approach.
Start optimizing your website to boost conversions
While improving your conversion rates takes time and resources, the tips in this guide can help kickstart your efforts.
Know what conversion optimization tactics work best for your website visitors and business. It also helps to build on tried and tested methods, including your existing strategies.
Published on December 6, 2021 under conversion, website.
