Many things need to be taken into account when it comes to highlighting the online presence of a business. Basically, just creating a basic website for a business or a company does not mean establishing the online presence of the business or the company is complete.
Even when it doesn’t instantaneously bring positive outcomes, you will definitely make progress in due time. Moreover, to achieve web accessibility, you should get in touch with a website accessibility consultant to identify web accessibility issues and provide you with potential solutions.
In today’s world, especially since the COVID-19 pandemic, many businesses have gained success through their online marketing efforts through their website designs. However, it is important to remember that there are many key factors in designing a website that will contribute to how it is perceived by the audience.
A well-designed website is easy to use and can help build trust.
The importance of website design
As mentioned above, many different factors can help create a successful online presence. Regardless of how you look at the whole standing of your website, your website design can play a huge role in determining how successful your online presence is. Exactly how important is website design?
The design of your website will be a determinative factor. It could do the business you are trying to deliver, or it could break the business.
The success of your business is dependent on how your target audience views it. A well-designed website can help turn potential customers into more sales or leads for your business.
It is important to have a website design incorporated with an impressive user interface and a responsive design. This should help improve the conversion rate and ultimately lead to more revenue and growth for your business. Investing in a website design could cost you a little; however, it can help your business generate excellent profits. Remember that you should hire an efficient website designer to ensure that your investment works out for your business. Look for a website designer who can take care of the following key points when designing a website for your business:
Easy navigation to improve engagement
A high-quality website design can help improve engagement. A good layout can appear more attractive to the users and make them want to engage more with the website. Moreover, it is also important to make sure that the website is easy to navigate for the audience, especially if it has many web pages.
A simple and easy-to-understand design is ideal. With clearly labeled options and web pages, visitors can easily get where they want to go and perform the actions that they want to perform. If the audience does not find the website easy to navigate, they will want to leave and probably never visit again. However, a simple yet attractive design can make visitors come back for more.
A responsive web design
People browse the web using their phones more than they do on their desktops or laptops in today’s world. Web designers need to incorporate a responsive layout to adjust to different screen sizes.
Needless to say, the audience does not wait too long for a website to load. Too long here mean only 3 seconds. Most visitors will expect your website to load within 2 or 3 seconds, and it is more than likely that they will leave if the website doesn’t load within 4 or 5 seconds. It is worth noting that optimizing image sizes can help your web pages load faster.
The internet has become an important part of our lives. It is important to ensure that all potential visitors, including those with disabilities, can safely and easily access and use the website. This is a legal requirement under Section 508 of the Rehabilitation Act of 1973. Section 508 web compliance requires developing and designing a website that can be used by people with deafness, limited vision or blindness, seizure disorders, and other such disabilities.
For instance, VPAT (Voluntary Product Accessibility Template) is a document that will describe how well your website conforms to the accessibility standards set out in Section 508. To achieve VPAT compliance, it is helpful to incorporate assistive tools into the website design, such as screen reading, captions/subtitles, and navigation through voice for deaf or blind visitors.
About 18% of Americans have some disability, and around half of these are considered to be cases of severe disabilities. If you decide to ignore the accessibility needs of the visitors, your page views will likely lower down as you will be narrowing down your target audience. That will inevitably lead to lower conversion rates.
Visuals and content
An effective web design will have both great content and great design. With the help of easy-to-read and compelling language, your content and design will attract visitors and influence them by converting them into customers of your business.
This also includes other typographic details and the choice of font. These are important aspects of website design, as they will deliver a message to your website’s visitors. Believe it or not, colors have the power to evoke emotional responses and can also help communicate messages.
Remember to choose colors that go with your brand image. This can have an impact on how the audience will perceive your brand.
You should try not to use more than 5 colors. According to surveys, a simple yet attractive web design can improve your website’s user experience and usability.
However, make sure that you do not overdo these elements. That won’t bring any good to your business. Think about it, when you visit a website with too much content, doesn’t it look messy? This can have an impact on the audience. If the website is cluttered, it will become difficult to read and navigate for potential customers.
Pleasing color combinations combined with photos, videos, and illustrations that express the spirit of your business will help build trust with the visitors and increase customer engagement.