Setting up your own site can be a bit hard. You may get lost in all those settings. There are so many things to keep track of. You probably don’t understand all of them. In this case, you could try looking for help. You can’t ask just about anyone. You have to go to the best SEO agency in your home town. If that’s San Francisco, you’ll have a lot of companies to choose from.
Where to start from?
You have to know where to begin. Think about what your site is about.
These are all important questions. You need to ask yourself this before you do anything further. The SEO agency will want to know the answer. You need to be aware that it is going to be a long process. Here are some things you can do all by yourself.
Choose one primary topic
You have to make sure that your website is focused on one thing. You have to choose one topic. You may be able to write about different things. But, only if they have some connection to your goal. This is the part where you get to learn about keywords. Basically, your topic is a keyword. You can do some research to see how this functions. If you don’t really get the idea, you could consult a pro.
Use keywords where they matter
You have to remember one rule about them. Use them where they matter the most. You have to put them in the title page, description, page titles, categories and such. Try not to overuse it. This is a common mistake that people do. They put the keyword everywhere. This reflects badly on your ranking. So, you have to be very careful. You could also do some research about certain programs that take care of this thing for you. They’re very helpful.
Another tip concerning keywords would be to include them in your pictures. After you find the perfect photo to put on your page, put the word in the title. You could also write it into the description. There’s another trick you can try out.
When you download a photo, save it under a different name. Make sure you include the keyword in the title.
Links to other sites
A lot of site owners don’t like this idea. They think that if you put links on your page, it drives off your audience. You make them go to another site. Actually, it’s a brilliant SEO strategy. You show your viewers that you are well-read. You are invested in your topic. You don’t focus on yourself only. You recognize that there are sites that have helpful information. It shows that you care about the user. Make sure to link your site to pages that are well – established.
It is a fact that all users hate slow pages. They will avoid them at all costs. If your site is slow, there won’t be any viewers. So, you have to find out what’s making it that way. When you do that, you should remove it. You don’t need anything to slow it down. You have to think about the users’ experience. You can’t afford to lose them. You can learn how important your site’s speed is on this link https://blog.hotmart.com/en/what-is-seo/?fbclid=IwAR3iRtDGcuOK6GqZewmoC_rtl9ShOdNLjP86GDxMR3PSF6Cu4Fvk76i4dtA.
Maintaining a site is a process that never really ends. Once you are done with construction, you have to maintain it regularly. You shouldn’t forget about updates. Try to update it as often as you can.
Technology is always moving forward. You don’t want to be left behind. Users don’t like an outdated site.
If you sell products on your site, you have to update this often. This is very important for your buyers. If you run out of something, write it down.
Watch your rank on the search engines
This is an essential strategy. You should monitor your rank quite often. That way you will know for sure if you’re moving up or down. Some engines will find you automatically. But you shouldn’t rely on this. You can try adding them yourself. They don’t function the same way, though. There are certain differences you have to know. For some useful info, check out this content. You will be one step ahead of your competition.
Don’t change your domain name
Your domain name shouldn’t be changed that often. You should know that the age of your URL is significant. Search engines like the old URL. So, all you need to do is be patient. Wait it out. Results will appear sooner or later. If you’re changing the name often, it won’t do you much good.