Looking from a customer’s perspective, a very well marketed product or service that makes a good impression can lead up to the purchase whether you really need the product or not. Think about it; good marketing campaigns are memorable and stick around for ages after the campaign is actually over. Brands like Coca-Cola or Nike used this to their advantage, and now you think about their products when you hear their famous slogans or notice that it’s almost Christmas time.
We’re bringing you the elements that need to be considered and tips on how to do them.
Creating a marketing plan before you start
While it sounds redundant to create a plan for planning a campaign, defining certain goals, strategies, and overall what and how you want to have it done is important. Things like your target group, your objectives, and your target market should be clear to everyone on your team before you start. Who would benefit from your product or service? How do you want to advertise? Do you plan to have a third-party company help you out? All of these should be answered and prepared to make your end goals easier to reach.
Identify your goals more precisely
A goal that goes like “We want to sell our product/service” isn’t really a goal. Of course, it is a part of what you want to do, but you should be making it more specific. What are your sales now? To have a clear goal, we suggest turning your marketing campaign into numbers and percentages. In the end, “An increase of sales by 30%” or “Hitting the x number of units sold in the next 2 months” sounds more doable, and it gives you a certain view of what you’re working for. This way, your success will be easier to measure, as it’s better to compare numbers and see actual results than to contemplate about if your campaign really worked or not.
Set your budget and the way you plan on spending it
Choosing how much you can or should be spending on a campaign defines how you will be approaching your audience. Many companies turn to third-party marketing companies to have them do all the work, but in some cases, it’s really not an option.
Create a budget you plan on “burning” on advertising, sponsorships, or whatever you’ve had your mind on, and keep in mind the difference that all mediums of advertisement have different price tags.
An ad in the middle of a high-profile event will surely make a dent in your budget while using the local radio station won’t be so hard on it. Take your target audience in mind, and the mediums they usually use. Younger generations are easily targeted by online ads on social media, while middle-aged people tend to be hooked by TV commercials, newspapers, and local radio stations. Try to be as realistic as possible when you’re calculating everything, and don’t forget about free marketing.
Create a calendar and choose your channels
Ensuring that everything is going as you’ve planned it and tracking it by the date will help you out greatly. Sit down and choose when you want something to start, like when you want to open communication with your audience or want your first pre-launch advertising to begin. While you’re doing that, pick out what your channels. By channels, you can choose between a lineup of many online services, social media, or other ways of communication. Having both done at the same time will work together to ensure the potential customers who are curious about what you’re doing can contact you, and you will be able to record when the first inquires come in.
Execute and promote
Now that everything is set up and ready to go, all it takes is for you to start. You can take your time tinkering and tweaking everything we’ve mentioned so far, but once you get to work, you shouldn’t take a single moment to stop. A good campaign is continuous, so taking a break mid-campaign can be detrimental to your business, as consumers only take in the consistently put out and published information. Work on your content, reach out to your target audience, make sure you’re pushing through it. Once you’ve got the ball rolling, you can take a breather to keep promoting what you’ve done so far. A successful marketing campaign is always ongoing, even if you’re working behind the scenes to develop new ideas, products, or services that you can offer. Having a marketing rep will be a good position to start your next campaign, so make sure that you’ve secured as much as possible with the one you’re currently working on.
It may be as simple as following these five elements, and it usually is. It takes a lot of commitment to the job to ensure that they’re being followed through correctly. Not all marketing campaigns are the same, so you’ll have to tailor some of these steps to have them work for you, but don’t lose hope if it turns out to be a bit of work. Don’t forget to measure your success at the end of your campaign and strive to get even better results next time!