Did you know that there are over 875 million members on LinkedIn, which makes it one of the top professional platforms to use?
Moreover, it is estimated that over 52 million users engage in new job searches weekly. What makes LinkedIn stand out amongst all other social media platforms? First of all, its purpose.
LinkedIn is a networking platform mainly designed for the business community. It also acts as a source of information for professionals searching for jobs and researching various companies. Users on LinkedIn can also get news and updates about their brands, industries, and business connections.
It is no brainer that many businesses, such as Netflix or Meta, are using one of the lead generation tools on LinkedIn to expand their businesses.
If you are wondering how to find a lead generation tool, stick with us as we bring you the top five LinkedIn tools you should use to grow your business.
LinkedIn Sales Navigator
LinkedIn Sales Navigator is an all-in-one LinkedIn product that, using extensive data and various customer insights, helps sales professionals search, connect and create relationships with future buyers.
LinkedIn Sales Navigator assists sales reps with their three vital sales functions:
- Target – Identifies users and businesses that are a fit for your product or service
- Understand – Tracks users’ shopping behaviour
- Engage – Connects your business with potential customers with LinkedIn messaging and content sharing system.
LinkedIn Sales Insights
LinkedIn Sales Insights uses data from over 875 million members on LinkedIn to create key analytics for sales and revenue. It is a part of LinkedIn’s Sales Solutions package, the same as Sales Navigator.
Using LinkedIn Sales Insights, you can create custom buyer personas, which include their social and economic circumstances and workspace changes. You can quickly identify your potential customers based on gathered data.
On top of that, with LinkedIn Sales Insights, you can create detailed data-driven reports, which you can use to segment your potential customers.
Inlytics is a tool that specializes in LinkedIn. It offers you growth insights to raise your business, and all your data is centered in one place.
Inlytics has a freemium option in which you can access simple LinkedIn insights and schedule up to three posts monthly.
However, it would help if you opted for other plans as they provide unlimited data storage, advanced analytics feature, and a monthly schedule from 20 to 100 posts, depending on the desired plan.
If you need a reliable lead generation tool, look as far as PhantomBuster. PhantomBuster is an extraction software that assists businesses in sales automation and marketing solutions by scraping valuable data from the LinkedIn platform.
Users then can save collected data as cloud-based data or export it to CSV or JSON formats.
Moreover, PhantomBuster has pre-built templates for marketing managers that they can use to create various marketing campaigns.
If you are an existing Social Champ user, you must log in to your existing account and search for the add-on option. You can select “LinkedIn Page,” and it connects your LinkedIn account with the Social Champ.
As your business expands, so does your work and need for new aspiring people in your firm. To get the best candidates when hiring, you should use Criteria. Criteria is a LinkedIn recruiter tool that will help your HR team make more systematic and excellent hiring decisions.
With Criteria, you can make customizable tests, job postings, and interviews, all of which will help you find the best candidate for your business.
As one of the most powerful social media platforms, LinkedIn allows professionals to grow their businesses if they use the correct tools for the job.
The tools mentioned above will assist you with your LinkedIn presence and the time you spend creating connections.