With roughly one billion monthly active users, Instagram continues to reign as one of the top ways to increase the revenue of an eCommerce store and leverage marketing strategy.
Almost every small business would profit from a well-thought-out Instagram marketing campaign, with a few exceptions. If you want to be one of those 200 million business accounts on Instagram and enhance the visibility of your products/services, you’re at the right place.
Before getting started, it should be noted that the more followers you have on Instagram, the more likely you are to boost revenue from it. One of the fastest and easiest ways to see how to get more followers on Instagram is to use a reliable organic Instagram growth service.
Connect with Your Audience
Connecting with your audience and growing your engagement is what your business needs to succeed in 2022. Instagram can play a significant role in connecting and engaging with customers personally. That’s what gives your brand a heart.
Here are some recommended ideas:
- Make your profile public
- Ge behind the scenes
- Post natural-looking photos
- Use Instagram Stories
- Write strong captions
- Go live
- Respond to questions and comments
Use Relevant Hashtags
If you are looking for a way to organically increase Instagram followers quickly, doing hashtags research can be a game-changer.
Reaching new audiences on Instagram and boosting your reach is all about the hashtags.
For targeting locals, you can include at least three local hashtags to target the people in your immediate area.
Tag your Location
Location-tagged Stories or feed posts show up in relevant searches, and it can skyrocket your engagement. It allows your content to be found anytime an Instagram user clicks on the same geotag on another photo.
Increase Brand Awareness
With the right strategy and hard work, you can increase word of mouth (brand awareness) about your local business that helps you expand your reach and foster sales initiatives. The following tips will help you boost brand awareness.
Advertise on Instagram
Instagram is proving to be an effective advertising platform on which different ad formats (IG Story ads- IG photo ads- IG video ads- IG carousel ads- IG shopping ads- IGTV ads, etc.) are available to improve your advertising ROI and support four objectives: video views, click-throughs to your website, mobile app installations and mass awareness.
Note: There are tools to create, test, and optimize ads on social media that you can use to create your ads successfully.
Collaborate with a (Local) Influencer
Find influencers to do Instagram influencer marketing and end up boosting your exposure, creating new leads, and strengthening your ties to the local community.
But the challenging question is, how to find influencers? Here comes Ainflunecer’s influencer discovery platform.
Influencer marketing: in this process, a company/organization chooses and pays for famous individuals to endorse and promote its products or services. In simple words, an influencer is the face of the brand. The candidate should be fully aware of the elements of a successful marketing campaign and plan to use already established networks and relationships to market the brand.
They usually use word-of-mouth marketing tactics such as:
- Encourage users generated content (UGC)
- Share customer testimonials/reviews
- Create a referral program
- Offer an incentive
Leverage FITD
FITD’s origin (foot-in-the-door) dates back to the time when a salesperson got his foot between the doorframe and the door; then you couldn’t slam the door in his face. But that’s just where it’s got its name. This technique principle is to get a person to agree to a large request by having them agree to a modest request first.
With the right foot in the door technique as a persuasion and sales technique, you can find the chance to boost your revenue. In nearly every experiment, FITD works. First, make a small request. Next, make a large request, and people are more likely to accept.
Set Up a Social Media Calendar
Creating a social media calendar plans out what you’ll share and how often you’ll share it. No matter if you use a simple excel spreadsheet or a robust tool to schedule Instagram posts and map out dates and times you’re going to post. All that really matters is to ensure that your strategy is consistent and that you know the best time to post on social media.
Enhance your Images
You don’t necessarily need professional photography skills or a professional camera to post high-quality photos of your products. You can simply improve your photo quality using natural light, using the back camera on your smartphone, and editing your photos via a photo editing app.
As you may know, Canva is one of the most effective design and editing tools. You can also search and make use of other alternatives to Canva to enhance your images with the right tool.
Offer Discounts
Offering exclusive discounts on your Instagram account gives your business the opportunity to get new followers and keep existing followers around. You need to create a graphic that shows the discount percentage and discount code and then explain how to use the code in the caption.
Organize a Giveaway
Giveaways are still a great Instagram marketing tip. Unless you have an army of passionate followers, it might be difficult to cut through the noise, whether you’re a small business owner or a marketer. Luckily, running a successful Instagram giveaway helps you get the desired result which is generating more sales, increasing traffic, social engagement, and followers fast.
Conclusion
Just like anything else, the benefits you get from your local business Instagram account depends on how much effort you put into it. By consistently following the tips outlined here, you’ll soon see your following begin to grow. Having more following can translate to connecting with new customers, spreading the word about your business, and ultimately boosting revenue.
Published on December 27, 2021 under Instagram, social media. Modified on April 12, 2024.
